Conference: How can green solutions be good for business?

21/10/2015 // The Norwegian Prime Minister Erna Solberg introduced the Brits to the Norwegian word «dugnad» when she opened the conference «How can green solutions be good for business?» in Canary Wharf the 14 October.


The conference, which was organised by the embassy in collaboration with Team Norway (Innovation Norway, Norwegian-British Chamber of Commerce and the Norwegian Seafood Council), presented a strong programme of Norwegian and British speakers to discuss the dilemmas and opportunities associated with the Green Shift.

Key note speakers included:

  • Prime Minister Erna Solberg
  • Rt Hon Amber Rudd MP, Secretary of State for Energy and Climate Change
  • Yngve Slyngstad, CEO of the Norwegian Pension Fund,
  • Owain Service, Managing Director of the Behavioural Insights Team
  • Michael Liebreich, Founder of Bloomberg New Energy Finance,
  • Auke Lont, CEO of Statnett,
  • Jeremy Oppenheim, Director of McKinsey & Co

Solberg emphasised the need for collaboration across various groups in society, in order to realise a low carbon economy by 2050: «We need a true dugnad, with the participation of everyone – from the individual to the global level – if we are to succeed in this». Innovation and technological progress, she held, will be key in achieving the green shift. This was exemplified by the speech made by Statnett’s Auke Lont on the subsea power cable that is being constructed between Norway and the UK, as well as Statoil’s emphasis on alternative energy sources such as offshore wind.

Jeremy Oppenheim from McKinsey & Co wrapped up the day by outlining the reality of the new climate economy and the challenges it represents. In moving towards a sustainable economy, the concluding words of the Prime Minister’s speech become important to keep in mind: «It is only by joining forces that we will succeed in meeting our common goals… So roll up your sleeves and join the ‘dugnad’».

Read the Prime Minister’s speech here:
See right-hand sidebar for full programme and speakers' slides.

Media coverage
Coverage by NRK Dagsrevyen (Norwegian):
Live interview with Bloomberg:
News piece in the Guardian:

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