Date:  16 May 2014 - 17 May 2014

Fish n’ Chips for 99p 17th May

To celebrate the Norwegian National day, The Norwegian Seafood Council (NSC) and a number of Norwegian Frozen At Sea fishing vessels have come together to launch a UK-first partnership that will see 99 fish and chip shops offer their customers a portion of their favourite takeaway for just 99p.

Find your closest Fish n’ Chip shop taking part in the campaign here.

Together, the vessels have gifted an enormous 16 tonnes of sustainably caught Norwegian cod to 99 British fish fryers to commemorate the bicentenary of the Norwegian constitution, and to share the cod that is available in abundance in Norway’s Barents Sea. This gift will enable the 99 stores to serve up to nearly 40,000 portions nationwide.

Jack-Robert Møller, UK Director for the NSC, comments: “Norway has been an important contributor to the UK’s fish and chip industry providing high quality fish for this celebrated national dish for nearly 70 years. The UK is the world’s biggest market for cod, and I am delighted that we have been able to bring this gift to the UK to make the British national dish on Norway’s national day”.

Norwegian Minister of Trade and Industry, Ms Monica Mæland will take part in the launch of the campaign at the Ritz Hotel in London Friday 16th May. Mæland is in London to mark the bicentenary of the Norwegian constitution, and will participate in the National Day-celebrations in Southwark Park as well as meeting with British counterparts.

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