Photo: Visit Norway.Photo: Visit Norway.

Norway’s international image is strong and stable

Last updated: 18/11/2014 // The 2014 results of the international image and reputation survey "The Anholt-GfK Nation Brands Index" were recently released. Norway is ranked 13th of 50 countries that have global influence.


The way a country is perceived by international public opinion makes a critical difference to the success of its business, trade and tourism efforts, as well as its diplomatic and cultural relations with other countries.


- This assessment of Norway’s international image and reputation provides important input to the work being carried out by the Foreign Service to promote Norway and Norwegian interests abroad,’ says Norwegian Foreign Minister Børge Brende in a comment on the results.

The Anholt-GfK studies poll nearly 20,000 people in 20 countries each year, asking more than 40 questions about their perceptions of 50 countries. The results for Norway presents and international image of stability and resilience, in the areas of exports, governance, culture, people, tourism and immigration/investment.

Good governance, beautiful nature and hard-working, honest and skillful Norwegians
Norway’s highest score is in the area of governance, and Norwegians are perceived as hard- working, honest and skillful. Norway`s cultural heritage and history seem to be less well known, and the study emphasizes that the well-established reputation for its beautiful natural environment could be used to strengthen its position in the fields of tourism and culture.

The country has improved on the indicators measuring attractiveness as a country to live and invest in, and also for international companies establishing operations abroad.

 - The fact that Norway has a good international image helps to make Norwegian companies and organisations attractive partners, says Mr. Brende. - It also means that other countries listen to our views on international issues, perhaps more so than you would expect, given the size of our country.

Bookmark and Share