Tape London delivers new V&A; website

Tape, a Scandinavian design and online technology company based in Oslo and London, has designed the colourful new website for the Victoria & Albert Museum. The project has furthered Tape London's position as a leading provider of interactive services to the UK heritage sector

01/10/2004 :: Gail Durbin, Head of V&A Online said: "The website offers more than 20,000 images from the V&A's superb collections and a great wealth of information. Tape has helped us to organise the site so that you can quickly find what you need - often through visual cues. The design is lively, colourful and stimulating."

The new design for provides faster and easier access to the site and aims to appeal to a wide range of the Museums' audiences including schools, students, creative industry professionals, families and general visitors. It caters for the diversity of their interests and use of the website, from study and research to simple fun and enjoyment.

"To achieve this level of transparency and usability, colour plays a key role. Each page is inspired by the colours from the image, which sets the tone for the colour of the standard elements in the site. The navigation menu uses a "colour-wash"-concept where the selected colour goes lighter the deeper one gets into the material," says Ronny Ellefsen, Tape London's Director & Creative Consultant.

The templates are designed to make the process of updating existing content via Percussion’s enterprise content management system, Rhythmyx, and creating new pages in the site as straightforward as possible. To ensure ease of use, Tape arranged on-site user-testing and training for key members of the V&A staff. This provided staff with a fundamental understanding of the design and the skills to test and fine-tune the site.

"A system of flexible mix-and-match elements makes it easy for staff and visitors to use." says Mari Sefland Ludviksen, Design Director, Tape London.

Click here to send a V&A e-card.


Tape is a leading design and technology solution provider with offices in London and Oslo. Tape specializes in online communication solutions including technology solutions for multi-platform delivery via Internet, Intranet and Extranet, as well as application and infrastructure design and development. 

In June 2004 Tape was a key supplier for the launch of "Ingenious", the result of an unprecedented collaboration between the three museums that together form the National Museum of Science & Industry (NMSI; The Science Museum, National Railway Museum and National Museum of Photography, Film and Television).

Send this article to a friend
Print version

Mari Sefland Ludviksen, Design Director; Ronny Ellefsen, Director & Creative Consultant, Tape London