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Blueprint

Blueprint, a magazine for leading architects and designers, is one of the most influential design magazines in the world. A monthly with an unusual large format and lavish photography, Blueprint features the best contemporary architecture and design in the UK and abroad.

Blueprint is an opinion-forming magazine which appeals to independent thinkers and the most ambitious designers and architects. It puts the emphasis on clear, straightforward language that also engages ‘lay’ design enthusiasts. Blueprint’s front covers are always original and striking and its art direction is constantly pushing the boundaries of magazine design.

Blueprint is not just visually stimulating, it aims to get beneath the gloss of contemporary design to reveal its ideas and connections with social and political trends. Blueprint leads the debate about architecture and the city, shaping the direction designs and plans for major projects such as the London Thames Gateway.

Relaunch: September 2006
In September 2006, Blueprint will be relaunched with a new format, masthead and editorial contents. The design, by in-house Art Director Patrick Myles, builds on Blueprint’s heritage, but takes into account new developments within typographic and magazine design, as well as changes in the architecture and design professions. The relaunch issue will feature a new font, ‘Blueprint New Era’, which has been designed specially for the magazine by the award-winning typographer David Quay.

Background
Blueprint was established in 1983 by Peter Murray (now director of the London Architecture Biennale). Initially it was run on a shoe-string as a temporary experiment, but after six issues it became a runaway success. Leading designers such as Terence Conran, Richard Rogers, Rodney Fitch and Norman Foster supported it financially. The loyalty the magazine inspired in these early days has established a special position for Blueprint in many designers’ minds.

The current editor of Blueprint is Vicky Richardson, who took up the position in March 2004. She is preceded by just four others, who have all gone on to take up prestigious positions: Deyan Sudjic (architecture critic for the Observer, former editor Domus, recently appointed Director of the Design Museum); Rowan Moore (Director of the Architecture Foundation); Marcus Field (Arts Editor of the Independent newspaper); Grant Gibson (design critic and consultant).

The Blueprint brand
Blueprint initiatives take place on and off the page. The Blueprint brand is synonymous with design excellence and with the best critical thinking and writing. Its editorial approach has been adopted for Blueprint events, exhibitions and special supplements and publications.

Brand extensions include:

  • Blueprint for Life: an exhibition at the National Portrait Gallery of portraits of designers (September 2004 to March 2005)
  • HearWear: an exhibition at the V&A in partnership with the RNID of innovative new ideas for hearing aids (July 2005 to March 2006)
  • Blueprint Broadsides: a series of pamphlets published free alongside the magazine which tackle topical issues in design
  • Blueprint Sessions: a series of lively public debates about design (February 2004, March 2005, January 2006)
  • Blueprint Big Breakfasts at the London Architecture Biennale (June 2004 and 2006)
  • Reinventing the Bike Shed: exhibition, competition and architectural bike tours (June 2006)


Readership
Blueprint is a specialist magazine read by the leading architects, interior designers, product designers, furniture designers, graphic designers, branding agencies and students in all these fields. It is widely read by those in the cultural industries, including museum and art gallery curators, public arts officers, and regeneration officers.
Blueprint is also read by discerning ‘lay’ readers, and is regarded as the specialist magazine of choice for those wishing to get up to speed with contemporary architecture and design.

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