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Norwegian design at your fingertips

Norwegian design has not been the most accessible to British shoppers who’ve instead had plenty of Finnish and Swedish glass and Danish furniture to choose from when decorating their homes. However, that’s about to change as an Oslo-based store specialising in Norwegian design has launched an online service.

“We want to call attention to fine, Norwegian design, increase awareness and make Norwegians proud,” say the two young founders of the store Pur Norsk, Lasse Altern Halvorsen and Marianne Lien. “We have a lot of smart products in Norway, and we think people will be taken by surprise when they drop by the shop.”
 
The Pur Norsk (Pure Norwegian) shop opened its doors in Oslo last November, but has recently launched a website in English where you can buy the latest Norwegian designs. On the site you will find everything from modern design items and personal gifts to curiosities and articles for children. The shop also carries products from current and previous 100% Norway participants such as Northern Lightning, Cathrine Maske, Figgjo, Hive and Asono as well as Luxo, Opp & Lek, Swims, Sara Skotte, Johan Verde and Moods of Norway

The founders believe more people will choose Norwegian products as the awareness increases. In order to boost both knowledge and interest, Pur Norsk wants to highlight the designer as well as the story behind the product. “It is more inspiring to give a gift that comes with a story,”  they say . “All Norwegians know that the cheese slicer is a Norwegian invention and we are proud of it, but only a handful knows the name of the designer.”

Pur Norsk shop is situated in Theresesgate 14 at Bislett in Oslo – to visit the online store, click here.

“We want to call attention to fine, Norwegian design, increase awareness and make Norwegians proud,” say the founders of new Norwegian design store Pur Norsk.

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Buying products by 100% Norway designers such as Permafrost (top), Cathrine Maske (centre) or Fido (bottom) is now easier than ever.

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