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Turner Contemporary launch at The Royal Norwegian Embassy

The Norwegian architecture firm Snøhetta, Agenda Design, Brunswick Group and the regional authorities in Kent took part in a press launch today for the new name and construction start of Turner Contemporary (previously known as the Turner Centre), which will open in Margate in 2007.

04/08/2004 :: Designed by Snøhetta + Spence, the ground breaking and iconic building located on the stone pier in Margate will show a diverse programme of contemporary and historical art.

Agenda Design has created the new identity and name for Turner Contemporary, one of UK's most ambitious and exciting visual arts projects.

The name Turner Contemporary reflects more accurately what the gallery will programme and also relates closely to the design of the building. The link with JMW Turner, the reason why the gallery is being constructed in Margate, is being maintained. The programme will echo Turner's pioneering, challenging and questioning approach, an integral element of contemporary practice today, through the presentation of a programme of international contemporary art. In addition, there will be opportunities to see the work of Turner on an annual basis.

Snøhetta designed Bibliotheca Alexandrina, which opened in 2002 and won the competition to design the new opera house in Oslo, which is scheduled for completion in 2008.

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The new Turner Contemporary

The centre will open in 2007

Birds eye view of Turner Contemporary