The design exhibition Norwegian Prototypes 2010 has challenged 14 designers to create new and exciting products that could easily fit into your hand luggage on a standard budget airline flight. The results will be revealed during London Design Festival this September.
“Expect to see innovative approaches and a wide range of products all of which are easily transportable.” Amy Hunting from Norwegian Prototypes says.
This year’s exhibition will showcase fresh and unseen prototypes, all reflecting on the standard hand luggage size 55 x 40 x 23. Following on from last year’s success, Norwegian Prototypes returns with a larger group of young and established Norwegian designers. Each of the seven participants from last year was asked to invite one of their favourite Norwegian designers to be a part of this years show.
The strong 2010 line-up includes; an ergonomics guru from the 80's who has had a long successful career, alongside an important figure who has been a part of the most internationally successful design studio from Norway, and other both established and rising design stars.
As a self initiated exhibition with little funding set up by Hunting and her partner Kim Thome, Norwegian Prototypes work around the limitations of a small budget and with the help of all the participants.
“With the chosen theme we were able to transport the products at a minimum cost from Norway. This also reflects on current topics and issues such as ‘shipping air’, carbon footprint, packaging and the mare price of transport.” Hunting says.
“This will be a unique opportunity to observe the different approaches to the set brief. Exploring the progress of a designer’s development, where work starts and where it ends, its destination, the furniture shown will be a beautiful, functional and raw collection of work.”
Norwegian Prototypes 2010:
Exhibitors: Alex Hellum, Amy Hunting, Andreas Engesvik, Daniel Rybakken, Frost Produkt, Hallgeir Homstevdt, Kim Thome, Linn Tale Haugen, Oscar Narud, Peter Opsvik, Sara Polmar, StokkeAustad, Terje Lindahl and Thomas Jenkins.
21-25 September
Opening times: Tuesday 11-18, Wednesday - Saturday 10-18.
Press preview will be held Tuesday from 10:00
Blackall Studio
73a Leonard Street
London, EC2A 4QS
Tickets: Free
www.norwegianprototypes.com