Norwegian women had the highest success rate in their applications to the website with 76 per cent of them being accepted and are thus considered to be the world’s most beautiful by the site. Swedish men are the most successful on the male side, with 65 per cent of applicants being approved to enter the website of “only beautiful people”.
The concept of BeautifulPeople.com is simple. After submitting a photo of yourself and creating a profile, the members of the opposite sex have 48 hours to vote whether you’re beautiful enough, in what the website claims to be a “fair and democratic” process. The users of the website can rate photographs as either “Yes, definitely”, “Hmm, yes OK”, “Hmm no, not really” or “No, definitely not”.
Unfortunately, the British are far less successful than the Scandinavians; only one in eight British men (12 per cent) and 15 per cent of British women are approved to the website “founded for the purpose of creating personal and professional relationships”.
After the site went live across the world on 26 October, 1.8 million applicants from 190 countries were rejected in the space of two weeks, whilst 360,000 made the cut. In addition to Norway and Sweden, Brazil was the third country with the highest success rate.