100% Norway 2009

100% Norway: the Stand Design

StokkeAustad, one of Norway’s most talented young design duos, has designed the Norwegian stand this year using the new product Kebony. Taking their inspiration from the ‘hjeller’, a scaffold structure that for centuries has been use to dry fish in many parts of Norway, they have constructed the simple A-frame architecture over the entire exhibition space.

The hjeller is a traditional Norwegian structure, found all along the coastline of a country known to boast some of the most beautiful landscapes in the world. The stand is built from Kebony, a revolutionary new wood which has been treated using biowaste from the sugar industry, making it not only aesthetically wonderful, but also as hardwearing as teak, maintenance free, and environmentally sound.


Jonas Ravlo Stokke and Øystein Austad started working togeteher when they studied at the Oslo school of architecture and design in September 2004. After graduating in 2007 they set up a practice, and have won a number of awards as well as taken part at numerous exhibitions, including 100% Norway. They say of their designs: "We believe in creating value through design, and that this value can be defined as aesthetic, economic, functional, or envitronmental."


The 100% Norway stand will be built with a new material named Kebony, manufactured by Kebony ASA. This Norwegian-developed technology makes it possible to produce materials that can replace rain forest products, and thus making a positive contribution to reducing greenhouse gas emissions. ”This technology is an example of how it is possible to do something quickly about one of the major environmental challenges, namely rain forest deforestation,” says Christian Jebsen, CEO of Kebony ASA.

Rain forest timber and deforestation have attracted a lot of attention recently, and the Norwegian government’s promise of NOK 15 billion over a period of five years for protection of the rain forests has highlighted the need to stop this development. Given the increased awareness about climate challenges, the time has come to find concrete solutions. And it is technology development that the Norwegian authorities have focused on as the solution to many of the climate challenges we are facing.

It has taken many years and a lot of resources to develop this technology that upgrades the properties of sustainable Nordic timber (e.g. pine, beech and maple). This is done in a process that uses a liquid extracted from waste from sugar production. The material that is produced is called Kebony, and the appearance and properties of this environmentally-friendly, modified timber make it almost indistinguishable from rain forest timber.  

“Kebony is very durable and strong and it is highly resistant to rot. It can withstand harsh climates and is ideal for both indoor and outdoor use,” says director of marketing Jan Terje Nielsen. He adds that the company supplies materials for decking, wooden piers, indoor flooring, cladding, wooden roofing and other construction materials, but that the material also has a potential for use in windows, furniture and boat decks.

The materials have already been used in many projects in Norway, such as the new Carl Berner and Nationalteateret underground stations in Oslo, the Estatia hotels (Kragerø, Norefjell, Trysil), the restaurant Le Canard, Marine Harvest, Pilestredet Park, and several schools and kindergartens.

To see the spectacular result of StokkeAustad and Kebony's collaboration for the 100% Norway stand, visit 100% Design, Earls Court, from 24 - 27 September.

Kebony, of which the 100% Norway stand is built, can withstand harsh climates and is ideal for both indoor and outdoor use.

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StokkeAustad, one of Norway’s most talented young design duos, has designed the 100% Norway stand.

The Norwegian stand will be built using the material Kebony, which has also been used at many project in Norway, including this school in Porsgrund.

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