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100% Norway 2006

10,000 visit Norwegian design exhibition in five days

The Norwegian design and architecture exhibition 100% Norway, which was opened by HRH Crown Princess Mette-Marit on Wednesday 20 September, has attracted over 10,000 visitors in Brick Lane, London, during its first five days.

100% Norway 2006 is a joint effort between the Royal Norwegian Embassy, Innovation Norway, award-winning firm of architects Snøhetta, global manufacturing company Løvetann, Norwegian Design Council, InsideNorway.no and influential design magazine Blueprint. Sponsors of the event include Hydro, Sea-Cargo, Vikingfjord - Vodka of Norway and VOSS - artesian water from Norway.

The exhibition, which is run in conjunction with the London Design Festival, is open for the public until 1 October at U-Block, The Old Truman Brewery in Brick Lane, London E1 - the main centre for the entire design festival. Opening hours are 10am - 9pm on Monday to Saturday, and 11am - 6pm on Sunday. Entry is free.

The 100% Norway 2006 exhibition is centred around a live-size version of Snøhetta's Løvetann house which is showcased in the UK for the first time. This gives the exhibition visitors a chance to experience this unique house both from the inside and outside.

Around 80 pieces of Norwegian design is featured in the exhibition which has been curated by Blueprint's editor at large Henrietta Thompson. The venue space itself has been designed by Snøhetta architect Mads Emil Garde. At 100% Norway you will see and experience the latest products from the country's leading and up-and-coming designers. For more information about the exhibition, click here.


100% Norway showcases the latest Norwegian designs and furniture as well as the prefabricated modular home Løvetann.
Photo: Løvetann

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The exhibition is centred in and around the much celebrated Løvetann housePhoto: Løvetann

100% Norway takes place at U-block, Old Truman Brewery, in London's Brick LanePhoto: Løvetann