100% Norway 2006

This chair could be yours!

Visit 100% Norway in Brick Lane and you could win a limited edition Siesta40 Icon chair worth around £2,200 - still a design icon over 40 years after it was created by Ingmar Relling in 1965.

To stand a chance to win this piece of Norwegian design history, visit 100% Norway in Brick Lane between 20 September - 1 October and leave your business card or contact details. You will also automatically be receiving the Royal Norwegian Embassy's monthly newsletter where the winner will be announced in October.

The chair’s 40th anniversary is being commemorated by a numbered luxury edition of 150 of the popular original Siesta, which first received a prize in 1965 and was later to pave the way for Norwegian furniture exports. With an international appeal, Siesta is made for export. Production of the chair exceeded one million long ago and it is sold in more than 50 countries making it a genuinely worthy exponent of Scandinavian design. The proof of the pudding is in the eating. Not only has Siesta received several international prizes and awards; it has also been bought and exhibited by many important museums and art galleries throughout the world. Over time the chair has been adapted to changing styles and tastes and this year, on the occasion of its anniversary, it is returning to its original design – entirely in line with the retro sinuosity that is currently in vogue. The name of the new “old” chair is Siesta icon. Simple, dynamic design with uncompromising quality.

The Siesta chair, now produced by Rybo Nor, was at first manufactured by Vestlandske Møbelfabrikk AS, which later was bought by Ekornes in the late 1990’s. However, the Siesta did not fit in their product mix, as it requires a lot of handcraft. Due to skills and traditions with corresponding products, such as the Kengu chair produced from 1966-88, the work force had the necessary experience in laminating techniques and the demanding handcraft that Siesta requires.

Ingmar Relling worked closely with Vestlandske Møbelfabrikk AS all his working life, while Rybo had close collaboration with the designers Elsa and Nordal Solheim, creating the Kengu chair among others. Good relationship with Knut Relling, the son of Mr Ingmar Relling, after the takeover, is a solid foundation of a continuing market success of the most famous international price award winner, Siesta.

Consideration for nature

Right from the design phase it was vitally important to Ingmar Relling that the chair should be “environmentally correct”. This is why it has low weight and compact packaging so as to keep transport costs as low as possible. Optimum use of materials was considered at every stage. Threatened species of tree have never been used, the chair is very durable, replacement parts can be obtained and as much of it as possible can be re-used after over 40-years use – a re-circulating product with a steadily increasing worth as a design. Seven wooden components, the canvas, chords and cushions make up a Siesta chair. The handsome lines of the laminated, moulded woodwork give the chair its aesthetic appeal while simultaneously providing tremendous strength.

The Siesta chair has been produced in over one million copies over the last four decades.
Photo: Rybo Nor AS

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Want to take home this designer chair? Visit the 100% Norway exhibition in Brick LanePhoto: Rybo Nor AS