The dynamic impact of Norwegian design and architecture strikes London again this September as a new generation of designers and architects outline a fresh vision of contemporary style. 100% Norway 2006 showcases the latest work of the nation’s leading designers and architects, introducing a compelling line-up of award-winning products centred around a life-size version of the Løvetann house by celebrated architecture firm Snøhetta – the first time this unique house has been presented in the UK.
21 Sept – 1 Oct, Monday - Saturday 10am - 9pm, Sunday 11am - 6pm, U-Block, Old Truman Brewery, 146 Brick Lane, E1 6QL, Free entry
100% Norway 2006 is a joint effort between the Royal Norwegian Embassy, Innovation Norway, award-winning firm of architects Snøhetta, global manufacturing company Løvetann, Norwegian Design Council, InsideNorway.no and influential design magazine Blueprint. Sponsors of the event include Hydro, Sea-Cargo, Vikingfjord - Vodka of Norway and VOSS - artesian water from Norway.
The exhibition, which is run in conjunction with the London Design Festival, will be open from 21 September to 1 October at U-Block, The Truman Brewery in Brick Lane, London E1 - the main centre for the entire design festival. For a map, click here.
The exhibition was officially opened by HRH The Crown Princess of Norway on Wednesday 20 September.
Experience the Løvetann house at 100% Norway 2006!
The entire 100% Norway 2006 exhibition is centred around a live-size version of Snøhetta's Løvetann house which is showcased in the UK for the first time. This gives the exhibition visitors a chance to experience this unique house both from the inside and outside.
The first Løvetann homes emerge from the drawing board of Snøhetta which worked together with Løvetann, a modular home company, to produce the debut line, ‘Løvetann by Snøhetta’. Known for their unique architectural approach, Snøhetta has contributed a design strategy that considers the entire built environment and the interactive potential of a space. The result is a home that is as functional as it is comfortable. While staying true to the enduring quality of Scandinavian design, the Løvetann modular home can change according to the desires of its inhabitants. To read more about the house, click here.
Over 80 exhibits!
Around 80 pieces of Norwegian design will be featured in the exhibition which has been curated by Blueprint's editor at large Henrietta Thompson. At 100% Norway you will see and experience the latest products from the country's leading and up-and-coming designers. To learn more about the furniture featured in the exhibition, click here. And to get an idea of what other exciting designs the exhibition will present, click here - for textiles, click here, and for fashion, click here . To read more about a free seminar on the future of prefabrication in the UK, click here.